Client: Barnies Organics*
Agency: Davis
Challenge: Completely rebrand Barnies to stretch across multiple existing product lines, then create labels for existing packaging formats (bag and tub). For the labels, develop a coherent system to differentiate between the product line, species (horse, dog, and cat), flavour, and claims.
Role: Branding, typography, iconography, dieline, layout
Result: A contemporary yet approachable brand with a consistent hierarchy, allowing for an identity and product that is easily distinguished. The seal allows the product to be identified from any angle, an important feature for products that may be stacked on tack shop shelves and barn floors.
*Concept only.
