Client: Dr. Monica Vermani
Agency: Davis
Challenge: Rebrand Dr. Vermani’s practice and create a sub-brand for her self-help app that is currently in development. The design must be professional yet approachable and may draw from Vermani’s current logo (the lotus: meaningful because of its ties to her Indian heritage and second career as a yoga instructor).
Role: Branding, typography, imaging, illustration, brand collateral mockups
Result: An inspired, evolved identity accompanied by a sub-brand that is related but still distinguishable. The flower emblem used across both brands is inspired by Vermani’s lotus and also illustrates the personal growth tied to using her “Start Living” program.
