Client: Coca-Cola*
Agency: Perennial | DCM
Challenge: Create a commemorative design to celebrate the Toronto Raptors competing in the 2019 NBA Playoffs. The design must combine the Raptors’ branding with Coca-Cola’s, but still maintain the classic “Coke Red” colouring. Cans will be sold in stores and collectable glass bottles will be distributed to Torontonian icons, such as Drake.
Role: Typography, illustration, layout
Result: A meshing of two brands through the use of mixed elements. The background employs a unique “Raptor scales” pattern using Coke Red, also alluding to the unmistakable texture of a basketball.
*Concept only.
