Client: Walmart*
Agency: Bridgemark
Challenge: Create a packaging system for Great Value’s “world flavours” line that carries subtle connotations to the recipe’s country of origin while conforming to existing brand standards.
Role: Typography, imaging, illustration
Result: A label consistent with the Great Value brand featuring images with taste appeal based on the product. A flash inspired by passport stamps is used to identify the world flavours line, which frames an iconic landmark that identifies the recipe’s region of origin.
*Concept only.
