Client: Manitoba Liquor & Lotteries
Agency: Perennial | DCM
Challenge: Create a set of wine labels to celebrate Manitoba’s 150th year as a province of Canada. The labels should highlight the unique qualities of the province and its residents, which will fall into four pillars: outdoorsy, resilent, welcoming, and authentic. This set was launched in the first quarter of 2020, with four new labels coming out every quarter until the end of the year.
Role: Branding, typography, imaging, layout
Result: A comprehensive archive of labels with an adaptive logo that highlight Manitoba’s uniqueness and significance: from environmental phenomenons, to cultural festivals, to the iconic shoreline along Hudson’s Bay.
