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Psycolourgy

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Client: N/A, YSDN student project

Class: 4th year package design

Challenge: Develop a product and brand for a multi-piece kit of some kind, designing both the exterior package and smaller pieces within.

Role: Concept development, branding, typography, imaging, illustration, physical mockups, copywriting

Result: An educational activity kit designed to alleviate symptoms of mental and emotional afflictions to those of all ages through colour therapy. The kit, measuring no larger than the average laptop, is extremely portable and contains everything needed to elicit the benefits of colouring, which renders results similar to meditation. The contents are neatly laid out in an easy-access insert, allowing accessibility to both the smallest and oldest hands alike.