Client: Fluid Assets
Agency: Perennial | DCM
Challenge: After buying “Hardwater” from Foundry Brewing Co., the client wanted to do a full rebrand of the seltzer beverage. Inspired by the idea that sometimes there is more to a product than meets the eye, the ask was to represent the pristine clarity of the drink, which is taken from a minerally enriched local hard water source.
Role: Branding, typography, layout, flavour concepts
Result: A tantalizing line of products that look deceptively simple, achieved through careful consideration of what stays in and what stays out. Inspired by traditional Japanese woodblock art and calligraphy, Myst aims to represent clarity in both design and ingredients by presenting itself as clean, hydrating, and premium.
*Concept only.
