Client: Nuveev*
Agency: Perennial | DCM
Challenge: Create a design system for CBD pet products—along with a social media persona for the brand—that inspires trust in pet owners. The brand and design should reflect CBD’s herbal properties and come off as organic, approachable, and safe.
Role: Branding, typography, layout, naming, copywriting, social elements
Result: The creation of the characters Maple (an arthritic German Sheppard) and Cedar (an epileptic tabby), here to walk with their furry friends on their journey to wellness through CBD therapy. The design was created with personifying pets in mind, resulting in a friendly, natural-feeling, honest brand.
*Concept only.
