Client: In The Bag*
Agency: Bridgemark
Challenge: Create a brand and package for “In The Bag,” a kit that includes everything you need to make your own wine at home. The design should emanate “fun,” as well as highlight the product’s ease of use and economical benefits.
Role: Typography, illustration, layout, copywriting
Result: A consistent image and colour system for the brand across all flavours. The “OK” gesture is used to translate ease of use while the yield bottle icons translate the economical benefit of using the kit as opposed to purchasing several bottles of wine.
*Concept only.
