Good Thins

Client: Mondelez Nabisco*

Agency: Davis

Challenge: While staying within brand guidelines, find a way to make the gluten-free claim more prominent on the package, which will eventually span all gluten-free varieties in the Good Thins family.

Role: Typography, imaging, illustration, layout

Result: Several options that explore and test the hierarchy of the “gluten free” claim. From left to right: using primary brand colours and scale for weight and emphasis; creating a product line within the brand that is exclusively gluten free; moving the existing claim flash to a more pronounced position.

*Concept only.